A CHILLABLE RED WITH A PUNCH

 

Here’s an idea for you: stick this bottle in the refrigerator for about 20 minutes before you open it. Big Bright Idea is a fruity, crushable red wine that just hits different with a little chill on it. It comes from Italy, where a chilled red just makes sense, and delivers juicy red cherry and plum, powdery tannins, and quiet oaky notes to add complexity. You’ll impress your friends with your new way of drinking Merlot, and begin to wonder why you ever served red wine at room temperature to begin with.

GET TO KNOW THE TRADITION OF ITALIAN WINE.

 

In Italy, the grapevine is older than civilization—wild vines were here as far as 2.5 million years ago. Italian wine has stood the test of time, remaining rooted throughout ancient civilizations like the Phoenicians, Romans, and many wine-obsessed tribes. Wine has survived two world wars, famine, and the unification of Italy itself. Every inch of the Italian peninsula is planted with grapevines, and the tradition of drinking wine made at the edge of the salty Mediterranean isn’t going anywhere anytime soon. There’s plenty to go around, so enjoy Big Bright Idea with family and friends.

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IDEAS FOR LUNCH, DINNER, OR SNACK TIME

 

Big Bright Idea goes great with food thanks to its bright acidity and fresh, juicy aromas. Whether you’re a meat lover or a veggie-head, Merlot makes it work. Try roasted peppers or beets, grilled portobellos, baked chicken thighs, or Thanksgiving turkey.