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For the love of the stubborn wine drinker

The biggest challenge of the holidays? Picking a bottle of wine for your pickiest guests. They know what they want, but you might not. Born Fab aims to please with red plum, sweet strawberry, and ripe blueberry notes. Full-bodied and smooth as your friend is picky, just sit back and let Born Fab do its thing. All you have to do is set it on the table and politely slide it toward your stubborn loved one.


Sweet, sweet Italy


Born Fab comes from only the most fabulous boot on the planet: Italy! Winemakers on every inch of this boot have been making wine for thousands of years, and Italy is home to over 300 native grapes. Each region in Italy has its own way of doing things, from which grapes it blends to what food it’s served with. Born Fab is a testament to the devotion to sweet red blends that have withstood the test of time.

This just in: Italian wine begs for Italian food

We’ve got great news for you: Born Fab was born to be served with your favorite Italian dishes. Yes, it’s time to break out the pasta maker, you heard us right. Make a homemade flatbread, grab some tortellini from the store, or whip up a delightful Caprese salad. Whatever you do, don’t skimp on the prosciutto.


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